The CEO has the floor

Anders van der Hagen is my name and I am the CEO of Louder Family. I have been for over 15 years and seen trends come and go, seen colleagues develop, fly on and even come back. I have seen our agency go from being an event carpenter, to today being a comprehensive communications agency that also plans and buys space in the chosen media.

I’m glad we took the step away from being an event company. It was F&B’s digital journey that spurred us on to make such a reversal as well. We attracted contacts and colleagues who came from another part of the industry and had a more comprehensive expertise in marketing. Today, it is a hygiene factor to be digital in our area of knowledge, whatever kind of agency you say you are, but few agencies are truly comprehensive in their solutions, we have noticed. We became one of those that is truly comprehensive.

We have always been strong at creating what is today called content. Regardless of the size of the budget, we have managed to create real magic. Usually through the fact that we have lived with and understood the target group’s need, think, think and participate. Everything we do is target group-oriented, all other kinds of marketing I think the consumer will see through and then the message passes them like a gust of wind through their hair.

We are particularly proud that we have created PLOGGA, a worldwide behaviour-changing movement that has managed to influence the Swedish people and about 2 billion people around the world, to throw less plastic on our streets and to clean up our nature.

We do marketing that people want to participate in simply. Something that people want to be a part of and associate with.

If you want to know more about how we work, think, act and how a small agency takes the word Mega Agency. Then my colleagues and I will be happy to come by and tell you more about this, and listen to your challenges and give you our view of the whole thing.


Anders van der Hagen

VD, Louder Family – Mega Ageny