Let’s start by the fact that we at Louder Family were of course as surprised by Covid-19 as pretty much everyone else. We see around us how industry colleagues seem to give up and see the situation as night black.
Having said that, we are thinking the other way around!
For us, the year started at rocket speed and we are well located to achieve our budget targets for 2020. Of course, it affects us all in one way or another, but we certainly do not see that a pandemic would have to lead to the rest of the year standing still. It is in a situation like this that we can all make a difference.
Now it is more important than ever to be creative, and we know that companies that do not invest in smart marketing will now find it more difficult to catch up financially once the situation has calmed down. This is when we take our customers extra hard in the hand and tactfully guide them through what could otherwise have been a crisis not only now, but also on the other side of Covid-19.
In other words, it’s high time for stylish digital strategies and brand-building activities online, which connect audiences to brands and create real relationships. These range from social media campaigns and other digital channels (newspapers are flooded with traffic at the moment), to helping to live stream conferences and events. Channel choices are still many, albeit mainly digital, and are about digital marketing.
What is common to it all is that it will become clear how important it is to have the creative idea, values and core of communication. It’s time to be flexible and brave. That’s where we’re strong, and we’ve always been. We at Louder Family have the whole package in-house, from strategy, concept and execution, to media placement and follow-up.
We look forward to a year in which we are expanding our business with new lovely colleagues; experts in communication, web and marketing.
If you need help getting out on the other side of the Corona disaster in a nice and safe way, you know where we are!
Warm digital distance hugs
Your gang at Louder Family