Louder Family was commissioned to launch the Nissan Leaf in the Nordics. We did this with a two-week test drive activity at Medborgarplatsen in Stockholm.
The Nissan Leaf electric car is part of Nissan’s environmental investment. To hold the event, we had to solve the problem of charging the hand-built cars that were not yet in series production.
For two weeks, more than 2,000 test runs were carried out in central Stockholm.
In addition to consumer test drives, we also produced and carried out smaller B2B events for large customers, such as municipal companies and government departments.
The event was supported by marketing on radio and social media.