Jägermeister was looking for an agency that could help them with brand activation at Way out West, Sweden Rock and Summerburst.
We built black container bars with seats on pallets, and music adapted to the target group. To spread the message that “Jäger should be served ice cold”, we also built a Jäger cinema; a small black box in which guests sat on a bench made of ice. The film started and began with beautiful summer pictures, but gradually became more and more unpleasant and finally ended with a jump scare.
Those who managed to stay cool and remained on the ice bench during the entire film won giveaways and goodies from Jägermeister.
The activation was a popular feature at the festivals.